Magnolia Home by Joanna Gaines × Loloi
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A beloved collaboration celebrates 10 years of inspiring design.
Magnolia Home by Joanna Gaines × Loloi
Celebrating a decade of Magnolia Home by Joanna Gaines × Loloi, this anniversary collection introduces thoughtfully designed new rugs and pillows that continue a partnership rooted in timeless style, craftsmanship, and homes meant to be lived in.
A new chapter in Magnolia Home by Joanna Gaines × Loloi begins with seven new rug collections and coordinating pillows. From the hand-knotted wool Lucille (pictured right) to the modern jute Laken, each collection is inspired by ten years of collaboration and reflects the timeless style and enduring quality that have defined the partnership from the beginning.
Clean lines continue in the Ridge Collection, a minimalist flatweave handwoven with varying yarn thicknesses for natural texture and movement. For more pattern, discover the tonal plaids of Merritt or the raised florals of Winslet (pictured). Together with a new assortment of coordinating pillows, these collections celebrate ten years of Magnolia Home by Joanna Gaines × Loloi through timeless design, thoughtful craftsmanship, and effortless layering.