Magnolia Home by Joanna Gaines × Loloi

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The foundations of beautiful living.
Magnolia Home by Joanna Gaines × Loloi.

Rooted in Home.

Every new season of Magnolia Home by Joanna Gaines × Loloi introduces rugs and pillows that feel as fresh as they are timeless. That’s the magic of Magnolia. Year after year, the beloved lifestyle brand has remained rooted in home with designs that reflect the way we live now. The latest collections include vintage-style rugs in moody, rich colors alongside clean grids and structured solids.

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Welcome Warmth.

Meet the new classics. This season, the Pace Collection reimagines traditional motifs in warm, contemporary colors that blend naturally into all home styles. The saturated, deep palette of the Wimberly Collection brings antique energy, while the solid Henley Collection is as neutral as a soft heathered shirt. For plaid lovers, there’s the Ryder Collection. For midcentury fans, there’s Pace. If you’re starting to sense that there’s something here for everyone, well, you would be correct.

New Classics.

The rugs pair seamlessly with new throw pillows in grounding earth tones and cozy textures. Joanna elevates neutral designs with stitched details, playful fringe, and quilted fabrics. There are pillows this season that reference vintage farmhouse fabrics and ticking stripes, handwoven with soft materials to layer warmth in every room. These accents become the staples that surround our daily lives, that root us to home.