“Where did this rug come from?” is more than a question about the country of origin. We’re becoming more conscious as consumers every day, but many assume their new rug was woven by a machine somewhere far away. And sometimes that’s the case. But where craftsmanship is involved, a point of pride for Loloi, hand-woven rugs have a face behind them.
In weaving communities vulnerable to child labor, GoodWeave implements Child Friendly Communities (CFC) to improve children’s access to education, which is directly related to decreased child labor. CFCs provide educational remediation programming and school enrollment assistance in communities where carpets, apparel, and home textiles, and tea are produced. There are currently over 50 CFCs operating throughout India.
Once GoodWeave’s audit is complete, the work isn’t over. They have a staff of more than 100 people in India, including social workers within local communities, who make unscheduled visits throughout the year to provide assurance there is still no child labor. As the partnership continues, GoodWeave and Loloi will take on broader issues in their Indian factories: discrimination in the workplace, workers’ right to freedom of association, workers’ health and safety, working hours, wages, benefits, and environmental impact.
So far in 2020 alone, GoodWeave has reached more than 81,000 workers in supply chains in India and Nepal, which includes Loloi’s employees have been counted. GoodWeave accreditation is an industry standard that retailers and customers recognize and trust. Retailers who carry our rugs, and customers who see that blue symbol on the rug’s label, can feel good about the product they’re bringing home, and the person behind it.